Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/471
Title: Hedonic and impulsive buying behavior’s influence on customers purchasing intention: a study of pop-up store.
Authors: Zhang, Ziye 
Issue Date: 2020
Source: Zhang, Z. (2020). Hedonic and impulsive buying behavior’s influence on customers purchasing intention: a study of pop-up store [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: The real economy is dying, and business is transforming from offline to online. But at this very moment, a new type of retail is trending all around the world. That is pop-up retail, also known as pop-up stores. The research goal is to find out how hedonic and impulsive buying behaviors’ influence on purchasing intention. Five hypotheses were proposed based on the review of literature: Time scarcity has a positive effect on customers’ impulsive buying behavior toward pop-up stores (hypothesis 1), and time scarcity has a positive impact on customers’ hedonic buying behavior toward pop-up stores (hypothesis 2). Similarly, hedonic buying behavior has a positive effect on customers’ attitudes toward pop-up stores. (hypothesis 3) and impulsive buying behavior has a positive impact on customers’ attitudes toward pop-up stores. (hypothesis 4). Finally, attitudes toward pop-up stores have a positive impact on Purchasing intention toward pop-up stores (hypothesis 5).
URI: https://hdl.handle.net/20.500.12540/471
Appears in Collections:Theses and Dissertations

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