Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/453
Title: Hotel website that influences customers' purchase intentions
Authors: Si, Weijian 
Issue Date: 2020
Source: Si, W. (2020). Hotel website that influences customers' purchase intentions [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: The purpose of this study is to test the relationship between hotel website quality, hotel website privacy, security, hotel website usability, and Perceived flow, and customer purchase intention. The stimulus-organism-response framework is used as the theoretical framework for this study. A total of 105 valid online questionnaires were collected to empirically test the measurement and structural model using the partial least squares path modeling approach. The study sample includes university students who booked their hotels via online hotel websites. The findings confirm that hotel website quality, website security, and website privacy influences customers' perceived flow, which, in turn, influences their purchase intention. Website usability is not a significant element. Website quality, perceived flow, and purchase intentions are all very important factors for hotel staff, but these elements have not been better understood in this study. The research contributes to research in e-commerce marketing, retail, and e-tourism.
URI: https://hdl.handle.net/20.500.12540/453
Appears in Collections:Theses and Dissertations

Files in This Item:
File Description SizeFormat 
wku_etd001_cbpm01_000420.pdf737.56 kBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s)

329
checked on Jun 25, 2021

Download(s)

53
checked on Jun 25, 2021

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons