Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/436
Title: How word of mouth marketing affects the online sales of Huawei mobile in China
Authors: Cao, Jincheng 
Issue Date: 2020
Source: Cai, J. (2020). How word of mouth marketing affects the online sales of Huawei mobile in China [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: "Nowadays In China, online user reviews have become an important source of information for consumers, complementing, or even replacing other forms of word-of-mouth publicity about product quality. (Judith, 2003). As a result, many corporate executives believe that websites need to provide community content to build brand loyalty. Although this idea has been very common, we find that there is little or even no special literature to discuss it, which becomes the premise of this paper. In this study, we describe the behavior patterns of reviewers and exam the impact of consumer comments on company sales patterns. This paper aims to collect data to demonstrate what factors influence word of mouth and illustrate the impact of Word of Mouth on the sales of Huawei Phones. "
URI: https://hdl.handle.net/20.500.12540/436
Appears in Collections:Theses and Dissertations

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