Theses and Dissertations 176

The collection of Theses and Dissertations collects and publishes graduation projects of WKU students.

Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 176
Issue DateTitleAuthor(s)
2020How experiential marketing uses technology to increase customer engagement in retail stores?Cai, Nan 
2020Validating the criticality of online promotion for luxury brandZhu, Shiyi 
2020The dilemma of original equipment manufacturers (OEM) in China: To brand or not to brandZhou, Biqi 
2020An investigation of factors affecting Chinese college student's selection of English tutoring institutionsZheng, Hao 
2020The impact of national policy on European football clubs: An examination of transfer activityZhang, Yaoning 
2020The influence of luxury brand added-value on the purchase behaviors of Chinese millennialsZhang, Tianyi 
2020Blue economy and the promotion of coastal city economic development: An examination of coastal tourismZhang, Haoming 
2020Electronic coupon influence and value: Perceptions of Chinese online consumersYu, Tiancheng 
2020How do household income and self-confidence influence Chinese college students’ purchase intention on luxury footwear?Xu, Yuan 
2020Global workforce diversity and it's Impact on organizational performanceWeng, Zhenxiang 
2020Recommendation platform and purchase intention: On-line behavior of Chinese post-90s generationWeng, Hao 
2020The influence of millennial consumer mentality on Chinese mobile commerceWei, Jingyi 
2020A comparison of consumer attitudes: Chinese and foreign brands of toysWang, Ling 
2020The influence of fans loyalty and herd effect of fans on purchase intention of collateral merchandiseWang, Duo 
2020The development of multi-model cargo transport in China and the trend of the industryTong, Xiangji 
2020A comparison of different channels for promotion of luxury brands to Chinese millennialsTan, Xiaomin 
2020Chinese air passenger behavior and airport access methods: Identification of key factorsSun, Weiwei 
2020The Influence of product quality and service quality of China online shopping apps on consumer repurchase decisionsSun, Ke 
2020The strategies for physical stores in response to the development of e-commerce: Based on the customer behaviorSong, Zongwei 
2020The influence of co-branding on consumers’ purchasing desire in China’s fashion industryShen, Mintian 
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 176