Publications
(Articles)

Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12019Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumersHo, Han-Chiang ; Chiu, Candy L. ; Liu, Su-Ping ; Lee, Ling L. ; Lado, Nora ; Cesaronic, Fabrizio 

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Full Name
Liu, Su-Ping
 
Email
sliu@wku.edu.cn
 
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