Publications
(Articles)

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12020Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmeticsHo, Han-Chiang ; Chiu, Candy L. ; Mansumitrchai, Somkiat ; Quarles, Brian J. 
22019Influence of language of packaging labels on consumers’ buying preferencesHo, Han-Chiang ; Chiu, Candy L. ; Jiang, Dai ; Shen, Jiale ; Xu, Hong 
32019Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intentionChiu, Candy L. ; Wang, Qiyue ; Ho, Han-Chiang ; Zhang, Jiang ; Zhao, Fusu 
42019Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumersHo, Han-Chiang ; Chiu, Candy L. ; Liu, Su-Ping ; Lee, Ling L. ; Lado, Nora ; Cesaronic, Fabrizio 

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Full Name
Ho, Han-Chiang
 
Email
hho@kean.edu
 
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