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|1||2020||Does international sporting boycott act as a social identity threat? The effects on the national collective self-esteem of Pakistani cricket fans||Yousaf, Salman ; Laber, Fahad|
|2||2016||The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences||Razzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao|
|3||2015||Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacy||Yousaf, Salman|
|4||2015||Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-Azb||Yousaf, Salman|